Digital Signage - Expense or investment?

Digital signage is the best sales stearing system in your toolbox! If the sales are going slow, you should rather invest more than trying to be smart and save some money on digital screens.

It is one of few tols where you easily measure the effect on your sales numbers. There is a reason why all the big companies in the world invests big in digital signage

It is not only a tool to increase sales though. That is just one of advantages. Another advantage is information. Displaying a message on a screen is 7 times more eye catching than displaying it on a traditional poster. And just mentioning that on a traditional poster you can have only one message. Once you need to change it, you will need it to order it printed and delivered as well as mounted.

With digital signage you can have as much information as you want. And with time scheduling you can decide exactly at what date and time you want it to be displayed.

Below are just some of the branches which will see a huge effect in sales, effectiveness and general brand building

		Retail Catching customers when they are in a purchasing situation. This is the best opportunity to use digital signage to boost impulse sales. It is also an excellent way to manage sales stearing as well as motivating the customers to buy certain products.
		Transportation Digital Signage has been used for years at airports, bus terminals, train stations etc. Imagine an airport without digital signage ..
		Finance Used for updated currency, stock rates etc. Can also be configured with an "alert" function if a variable is triggered. For sales divisions, it can be integrated with their sales tools. If a sale is made, there will be a sound from the speaker of the screen and information about the sale will be displayed
		Restaurants Easily change content on the screens automatically depending on what time of the day it is. Using time schedules you can also prepare menus for special dates in advance. Do you have a restaurant chain and changes your prices? Within seconds the new price is displayed on all screens in all restaurants.
		Hotels Hotels who hosts conferences and meetings for companies can display room information to the participants. Inform your guests about room rates and campaigns Another way of using the digital screens, which the guests really appreciate, is to display information about nearby attractions, transport options, etc.
		Oil and Gas Even though production data of course is very important in the Oil and Gas business, another priority focuse is security. Display security rules, information on how to act during emergency situations as well as days since last emergency incident are also common to publish to the screens so as many as possible can read and understand the info.
		Production Production data and information whether the goals are archived or not. Security and emergency information. How many days since last accident at the facilities. As well as other information which you want to inform to the coworkers. Using displays for these purposes has a proven effect.
		Alarm centrals At alarm and operation centrals the screens can be used for more internal information, as displaying CCTV cameras, information on potential criminal acts, etc. But the system can also be equiped for integration with other systems. As an example, our alarm system GoodSign Link, which is used to be informed about emergency situations within seconds after they occur.
		Schools We have rolled out systems to many schools and we have received very good feedback, bit from the students and the teachers. Based on location of the screens, it makes it for example very easy for the teachers to publish information for 4th grade student on the screens in the 4th grade area etc.
		Kindergardens In kindergardens the screens have 2 purposes. To entertain the kids is one of them. The kindergarden staff can upload images of todays activities, and the kids will love to see themselves on the screens. With time schedules the content can also be more targeted to the parents, starting to be displayed on the screens at the time in the aftrenoon when they start arriving to pick up their kids.

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Some facts about digital signage

People’s average attention span is 2.8-8 seconds
90% of the information transmitted to the brain is visual
The human brain can identify images seen for as little as 13 milliseconds
Digital signage has a recall rate of 83% as well as 47.7% effectiveness on brand awareness
Digital displays capture 400% more views than static displays
97% of students prefer to receive information via digital channels rather than from a non-digital source
Digital signage creates a 46% increase in customer satisfaction
Digital signage bumps up the average purchase amount by 29.5%
Digital signage brings about a 32.8% growth in repeat buyers
19% of customers made impulse purchases after seeing digital ads
60% of customers make buying decisions at the point of sale. Digital signage is a strong tool to influence these decisions
74% of customers in restaurants say an effective menu display is their top priority
Nearly 30% of customers find digital menus influential for the purchase of a product